Trent College
Assisting Trent College in boosting both awareness and enquiries through PPC
PPC
91.16%
Reduction in cost per conversion
Andrew Chell Premier Student Homes
Driving performance using professional PPC and SEO support
Conversions
163.33%
Increase in YOY PPC Conversions
The Challenge
Andrew Chell Premier Student Homes offers high-quality accommodation in Loughborough to provide an enjoyable housing experience for students at the nearby university. With a focus on increasing enquiries throughout the business’s peak period, Andrew has been keen to reach a wider audience and enhance their website experience with an SEO and PPC strategy curated by our team.
Our Strategy
With a focus on building brand awareness and optimising existing pages on the website, we built a tailored SEO strategy in order to increase traffic and improve overall user experience. Our activity focused on increasing awareness through a PR campaign designed to build a backlink presence, alongside technical optimisation and keyword-rich content creation.
Andrew Chell had previously run PPC campaigns and approached Peaky Digital with the aim of securing bookings for all of his available student houses. We started with an account analysis to explore previous customer insights and view the most successful campaign elements. Once we had gathered this information we conducted our own research to identify new keyword themes and areas that we wanted to build on and experiment with.
After our initial research, we used the information gathered to build tailored search campaigns focusing on generic keywords related to their business offerings.
The Results
Through our personalised optimisation and tailored campaigns, we were able to significantly increase enquiries and overall bookings for Andrew Chell’s student homes. Organic search saw an increase of 13.96% in users when looking at YoY data, alongside a 113.65% increase in goal conversions.
Paid search saw an increase of 163.33% in goal conversions when looking at year-on-year data, alongside a 103.75% increase in the number of users visiting the website during the business’s peak period.
13.96%
increase in users from SEO
163.33%
increase in goal completions from PPC
113.65%
increase in goal completions from SEO
103.75%
increase in users from PPC
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