Overview
4,388
Users visiting the site within the first month through Paid Ads
The Challenge
Cornwall Airport came on board to enhance the visibility of its domestic and international flights. Through a series of PPC campaigns, we were able to increase website traffic driven by paid search 1922% (first month of ads live vs the month before), amplifying awareness of the airport and its flight offerings within the local community and beyond.
Key Challenges
- Getting the local community on board – Cornwall Airport wanted to spread the word about their new series of connecting flights to long-haul destinations and that air travel was the way to go for
- Competitive Landscape – With many other well-established connections to larger UK airports, the challenge was raising awareness that travel with Cornwall Airport was the best path for travellers.
Our Strategy
Peaky supported Cornwall Airport with a series of PPC campaigns focusing on summer flight destinations from Newquay, with fights to London, Europe and USA destinations.
Utilising Performance Max campaigns allowed us the opportunity to maximise reach and engagement with a series of great creative assets which we displayed on a variety of platforms from YouTube, to on-site advertising.
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do, allowing us to achieve the results we strive for. If you want to learn how we can help you reach new peaks, fill out the contact form below!
4,388
Users visiting the site within the first month through Paid Ads
2350%
Increase in website clicks to 3rd party websites like Ryan Air
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