Overview
32%
Increase in organic traffic
The Challenge
Healey’s Cyder Farm approached Peaky Digital in order to increase their overall online presence, and drive footfall to their Cornwall attraction through ranking for keyword such as ‘things to do in Cornwall.
Our Strategy
We carried out extensive keyword research in order to find out what people were searching for as well as the competition of the keywords.
We came up with keywords that we needed Healeys to rank for, along with where they were currently ranking so we could track our progress. We created an in-depth strategy, looking at current demographics and how customers were engaging with the website.
The strategy was built upon three core pillars: content, outreach and citation.
Peaky Digital conducted an insightful review of our digital activities, highlighting significant opportunities, and a clear path to achieving our goals. We look forward to working with Natalie and Peaky Digital to improve rankings, online visibility and ultimately customers through the doors!
Joe Healey Commercial Director
The Results
Through our personalised SEO strategy, Healey's Cyder were able to see an increase of 32% in organic traffic. These campaigns increased blog traffic by 79% and there was also an increase of footfall to farm by 20%.
20%
Increase in Footfall to Farm
32%
Increase in organic traffic
79%
Increase in blog traffic
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