St Ives Liquor
Email became the second largest revenue-driving channel for St Ives Liquor.
49.8%
Open Rate
Overview
27.4%
increase in revenue
The Challenge
Sustainable homeware with a difference, Petra Palumbo create designer interior products that bring nostalgic and contemporary trends together with a twist. Petra Palumbo strong believe that there’s no wrong way to style a home, so they bring an eclectic mix of patterns and collections to homeowners – all whilst ensuring the smallest possible impact to the earth.
Petra Palumbo partnered with us to deliver a social strategy and paid social campaign that would help them reach new audiences and drive sales to their shop. With a focus on key products such as their delicately-detailed Delft tiles, Petra Palumbo wanted to find new customers and leverage Social Media as a revenue-driving platform.
Our Strategy
We looked to create campaigns that aligned with each point of the customer funnel – awareness, consideration and purchase. A page likes campaign allowed us to bring Petra Palumbo’s content in front of a number of new audiences, filling a funnel of users who could then be targeted. Prospecting adverts found users who matched her key audience demographics, and a re-marketing campaign nudged audiences through to a final conversion.
We guided key customer decisions, such as offers, to ensure the brand’s content had a compelling hook for purchase.
As a small business owner who depends on paid ads via social media to drive sales and interest, Peaky has been instrumental in our growth. We love working with them too, they are all lovely, efficient, strategic and forward-thinking.
The Results
Through our personalised Social campaign, we were able to increase Petra Palumbo's engagement by 15.5%. Our social campaigns also increased conversion rates by 3.8% and Petra Palumbo saw an increase in revenue by 27.4%.
3.8%
Increased conversion rate
15.5%
Increase in engaged users
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