Birdholme Glamping were entering a growing marketplace, filled with competition from both glamping providers and comparison sites. Our strategy to help them stand out in the crowd included:

Create a strong brand identify
Launch an SEO-optimised website with high functionality
Create a long-term SEO strategy that would grow site visibility
Establish a presence on Social Media channels
Create engaging content for Social Media
Set-up a PPC campaign to drive immediate traffic to the website

Website Development

Birdholme had a clear vision for the website: to portray the sleek, high-end feel of their safari lodges, whilst retaining a high functionality. The website needed to have the capabilities to draw the user in and allow them to complete their purchase journey of booking a stay without leaving the site. The focus of the website took in both user-experience and SEO optimisation – meaning that the website was created with a solid foundation for future marketing activity from the company.

SEO

We identified the need to create a long-term SEO strategy to help build traffic to the site, including creating a blog strategy that targeted keyword acquisition, creating press releases for links to build domain authority and link mining competitor websites to create an outreach strategy.

Social Media

It was important for Birdholme to quickly establish a strong presence on social media channels and to ensure a buzz when the accommodation opened. We created Facebook, Instagram, LinkedIn and Twitter profiles for the brand, and built up an audience, working closely with Birdholme’s team to perfect a tone of voice that conveyed the personality of the brand . We created a long-term posting calendar for Birdholme, continuing to post content across a range of themes each month to build a loyal following online.

PPC

To help capitalise on Winter audiences, we set-up a targeted PPC campaign for customers searching for luxury glamping, winter glamping and late booking glamping in Nottingham. This campaign was created to drive immediate, relevant traffic to the website whilst it built up online visibility organically.