BrightMinds
Nurturing an engaged audience and promoting key inventory sales to drive revenue online.
Automation Revenue
409%
Increase In YOY Transactions
The Challenge
BrightMinds partnered with Peaky Digital as part of their wider digital marketing strategy, with a keen focus on looking to rejuvenate their email marketing strategy. With a huge inventory of products and a dedicated audience with a variety of product-specific interests, there was a huge opportunity to tailor their email strategy for effective marketing.
Our Strategy
We started by revamping the sign-up form to drive customer subscriptions, before reviewing existing automations and identifying gaps for email flows to capitalise on user engagement. To start the customer journey, we created a welcome series – a soft introduction to the brand’s USPs and resources for users to engage with. This was followed with key automation flows including browse abandonment and abandoned checkout, customer win-back, and thank you forms.
To ensure consistent audience engagement we created a campaign strategy that capitalised on key content themes and promotional calendar dates and delivered a refresh of email templates – delivering eye-catching designs to capture users’ attention.
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do.
409%
Increase in Automation Revenue YoY
14%
Of Total Revenue Generated By Email
17%
Increase in Automation Revenue Since Launch
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