Our onboarding process with ILG involved a great deal of communication and a whole lot of strategising. Once we were familiar with their brand identity and the ins and outs of their existing digital presence, we put together an omnichannel marketing strategy covering SEO, PPC and paid social media.

PPC : 

ILG had previously run PPC campaigns on both Google Ads and Microsoft Ads meaning that there was a great deal of data to explore. By starting with a full account analysis we gained valuable insights to inform our marketing plan.

After studying this information we put together our initial ideas and conducted keyword research to identify both new opportunities and existing themes that could be expanded with fresh keywords. 

Using this information we optimised all existing campaigns on both Google ads and Microsoft ads, built new granular search campaigns focusing on generic keywords and added new keyword themes to existing campaigns.  

SEO: 

We put together a robust strategy to help take ILG’s presence through search to the next level. Comprehensive technical and content analyses highlighted the gaps to fill, and we got to work on plugging them.

Whether through producing highly targeted blog content or fixing technical mishaps that had gone unnoticed, nothing escaped our fine-toothed comb as we sought to set ILG apart from their organic competitors.

Paid Social: 

As a B2B company, we saw great potential for ILG to advertise on LinkedIn to build brand awareness in target fulfilment areas and deliver new, high-quality business leads. After analysing their goals, target audience and what was happening in the wider industry, we created a comprehensive LinkedIn strategy that nurtured leads at every stage of the funnel. 

We introduced a number of highly targeted campaigns that focused on the individual sector, business size and job functionality. We utilised stand-out graphics and imagery to set ILG aside from their competitors and make their creatives stand out from the rest.