PPC
34.46%
Increase in Revenue
The Challenge
ISOtunes approached Peaky Digital intending to expand their reach within relevant target audiences, such as those in the trade industry and fans of sports shooting, to sell industrial noise cancelling headphones. This expansion needed to cover both Germany and the UK.
Overcoming Obstacles
During the expansion effort, ISOtunes faced significant challenges with the migration of their EU site, alongside issues with the EU Merchant Centre not working correctly. These obstacles hindered their ability to effectively run shopping ads in Germany and limited their reach within the targeted markets.
Key Marketing Challenges
When ISOtunes approached us to scale their online presence, their competitive landscape presented some challenges:
Competitive Landscape
In the saturated tech market, it was crucial to highlight the unique selling points (USPs) of ISOtunes’ products to stand out from numerous competitors.
Site Migration and Merchant Centre Issues
The migration of the EU site and malfunctioning EU Merchant Centre posed technical difficulties that needed to be resolved to facilitate effective advertising.
Target Audience Engagement
Reaching and engaging relevant audiences within both the trade industry and sports shooting community required precise targeting and tailored messaging.
Our Strategy
Our experts worked with ISOtunes to design and implement a strategy that would generate brand awareness and drive engagement.
Establishing Focuses
Worked with ISOtunes to identify key focus areas for upcoming campaigns and aspects of the business to highlight within our ad strategies.
Account Restructuring
We restructured both the UK and EU accounts, creating dedicated Performance Max campaigns. These campaigns utilised relevant audience signals to target users within the desired characteristics effectively.
Tailored Ad Copy
To highlight ISOtunes’ brand USPs, we developed tailored ad copy that resonated with the target audiences, emphasising the unique benefits and features of their noise-cancelling headphones.
Merchant Centre Fixes
Our team fixed the issues with the EU Merchant Centre, enabling ISOtunes to run shopping ads in Germany and reach the intended market.
The Results
From an analysis of the first 6 months of management, we observed the following outcomes:
34.46%
Increase in YoY Revenue
6.61%
6.61% Increase in YoY Conversions
5.24
Return On Ad Spend
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