Our original SEO campaign focussed primarily on content marketing, building out copy for Love Golf Clothes’ vast range of product categories and brands. Blog content was created alongside this to support keyword acquisition. Building the website’s link profile was also key to increasing presence online and improving trust in their domain. We focussed on creating tailored content to golfing and women’s lifestyle magazine’s, earning links that resulted in the site doubling in Domain Authority over the space of a year.

Across PPC we ensured a strong brand presence, running both search and shopping campaigns that were segmented into individual brands and best selling product categories. We focussed on the USP’s that Love Golf Clothes offers to incentivise users to purchase – from technically superior clothing, to 10% off first orders.

For Organic Social Media, we identified five core pillars of focus for Love Golf Clothes’ pages: their high quality products, key dates that marked their audiences’ calendars, golfing lifestyle and game tips, the brand’s passionate ethos and the vibrant and supportive ladies golfing community. By creating a mix of content centred around each of these themes, we ensure a fresh rotation of content that appeals to a variety of different users within Love Golf.

Our next strategy focused on Paid Social Media and a huge untapped opportunity for Love Golf Clothes. Targeting a female audience on the platforms they use most, Love Golf Clothes could use visual assets to connect with their target audiences and sell their Unique Selling Point: a spin on traditional golf wear.

Activity was focussed on reactive ‘Hero’ campaigns and ‘Always-on’ marketing, both tailored to key stages of the customer funnel: Prospecting, consideration and conversion.

The Peaky Paid Social Team chose to focus on Instagram as a social media platform, providing the opportunity to pair highly creative visuals with ease of purcase directly from the channel.