Circular&Co.
Circular&Co. are on a mission to inspire and educate audiences about Circular Design – and why we must all welcome circularity into our everyday lives.
Revenue
49%
of website revenue generated by PPC
Case Study —
Love Kate’s
Using Email Marketing and automation to increase AOV and gain insight into audience behaviour and demographics.
Email Marketing
406%
Increase in Direct Revenue
The Challenge
Having recently moved to a Shopify website, Love Kate’s we’re looking for a Digital Marketing Agency that could support with the migration from Mailchimp to Klaviyo.
The primary objectives included developing an email marketing strategy that combined automated messaging with strategic monthly campaigns, leveraging A/B testing, and delivering insightful analysis and reporting. Managing the setup, testing, and optimisation of automated email flows was also a critical element.
With a goal to increase AOV by promoting their new range of gifts alongside their infamous collection of cards for every occasion. We created a strategy aimed towards driving increased engagement, improving conversion rates, and providing actionable insights into audience behaviour and demographics.
Our Strategy
Developing a comprehensive A/B testing schedule to gain deeper insights into database engagement with email communications, enabling us to tailor messaging for enhanced performance and improved results.
In-depth Audit and Analysis
We began by auditing their current database and performance, gaining insights into successful strategies and identifying challenges. Additionally, we conducted a deeper industry analysis to uncover opportunities, trends, and areas for improvement.
Comprehensive A/B Testing Schedule
We developed an A/B testing schedule to gain deeper insights into their audience’s behaviour and preferences. The testing period was strategically timed to coincide with their peak season, ensuring maximum insights to inform their Q4 strategy.
Personalisation and Segmentation
This is where their automated flows came into their own, enabling us to create a series of messages personalised to each consumer based on factors such as past purchases or browsing behaviour. We used segmentation to gain deeper insights into consumer behavior and to identify groups of customers with shared interests, allowing us to deliver hyper-targeted communications.
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do, allowing us to achieve the results we strive for. If you want to learn how we can help you reach new peaks, fill out the contact form below!
297%
Increase in Website Sessions
406%
Increase in Direct Revenue
56%
Increase in AOV from Campaigns
Ready to unleash your brand's capabilities in 2025?
Brand awareness, business growth or a bigger and better ROI, our team of digital specialists are here to help you get the most from your brand. Let's start a new partnership today.
Case Studies —
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