Go Beyond
Elevating a Devon-based charity doing incredibly important work through a highly-optimised online presence.
SEO
36.51%
Overall Website Traffic increased
PPC
4,370,135
Impressions
The Challenge
Nesta approached Peaky Digital with the aim of building awareness and engagement with their innovative initiatives across both their paid and Google Ad Grant accounts.
Overcoming Obstacles
During the campaign, Nesta encountered significant obstacles with the initial setup of their grant account, which involved overlapping themes and duplicate conversion tracking. These issues needed to be addressed to ensure the effective utilisation of their budget.
Key Marketing Challenges
When Nesta approached us to enhance their online presence, their unique situation presented several challenges:
Limited Grant Account Spend
The restricted budget on the Google Ad Grant account posed limitations on keyword bidding, with a maximum CPC bid of $2, impacting the reach and effectiveness of campaigns.
Audience Building
Building a relevant audience at the awareness level was crucial to drive engagement with Nesta’s diverse initiatives.
Project Awareness
Promoting individual projects and driving traffic towards them required precise targeting and strategic use of the budget.
Our Strategy
Our experts worked with Nesta to design and implement a strategy that would build awareness and drive engagement for their initiatives.
Establishing Focuses
Worked with Nesta to identify key focus areas for upcoming campaigns and aspects of their initiatives to highlight within our ad strategies.
Account Restructuring
We ensured that all campaigns were broken out into individual themes to target these separately, avoiding any overlap and enhancing targeting precision.
Event and Project Campaigns
We created new campaigns specifically for individual events and projects. This approach helped build reach for these initiatives, driving valuable user engagement and utilising more of the allocated budget on the grant account.
Optimisation and Monitoring
Our team continuously monitored the performance metrics to identify areas for improvement and made necessary optimisations, ensuring that the campaigns remained effective and efficient.
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do, allowing us to achieve the results we strive for.
From our recent efforts, we achieved the following outcomes:
4,370,135
Impressions across both the paid and grant accounts combined
12
Bookings made on Nesta's Visit a Heat Pump Project
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