Looking ahead to the year, we mapped out a series of email campaigns that would capitalise on multiple audiences and speak to different stages of the customer conversion funnel. From offer-led and product-focussed emails, to lifestyle and seasonal content, we created a packed calendar with email content that would cut through the noise.

St Ives Liquor is a drink that is decidedly different. Each email had to deliver the ‘St Ives experience’ – quality, with flavoured copy and a sense of place at heart. We wanted to whisk audiences away to the sandy shores of Cornwall’s coastlines, and let them discover the brand’s array of botanicals at their leisure.

From festive mulled recipes, to Valentine’s cocktails, our emails brought the St Ives experience to your living rooms – and inspired you to purchase a bottle of their finest gin for your own.

Migrating the email campaign into Mailchimp meant that we could combine creativity with data-driven strategy – building an email list for tailored segmentation and analysing interaction insights to steer our future campaigns.