OVERVIEW
4.65%%
Click Through Rate
The Challenge
The Godolphin, a hotel, restaurant and bar in Marazion, Cornwall approached us to increase their reach and footfall. Areas of focus included increasing ‘walk ins’ to the restaurant, table reservations, room bookings and phone calls. In addition to this, the brand were struggling to accurately track the success of their campaigns – requiring the implementation of transparent tracking and reporting across the website.
Our Strategy
Peaky Digital restructured and split the PPC account to allow effective desktop, tablet and mobile targeting. Our team developed themed campaigns around keyword groups relevant to different locations such as Marazion, Penzance and Cornwall as a broad target. Local search and geo-targeting also played a significant role – helping to establish brand identity.
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do.
35%
Conversion rate.
£1.51
Cost per conversion.
1.1
Average position on Google Search.
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OVERVIEW
70.51%
Of all website users driven through PPC & Organic Search
