Penelopetom
Improving email strategy to enhance engagement and yield higher returns from email campaigns.
Overview
700%
Increase in direct revenue from Klaviyo
West & Reid
Developing a strategy to ensure West & Reids Paid Social Ads launched with the most impact.
Overview
17%
Increase in Click-Through-Rate YoY
The Challenge
When West & Reid came to Peaky, they were looking to increase traffic to their site and drive more leads for their bespoke kitchens. As their products had a high value, lead quality was more valuable to their business than high volumes. This meant getting their message in front of the right audiences, on the most effective platforms.
Key Marketing Challenges
Competitive Landscape
With many of their competitors establishing a strong presence on both Paid and Organic social, the Peaky team needed to craft creatives that would make West & Reid stand out and stop the scroll.
Multiple Ad Accounts
Due to past technical issues, West & Reid were left with previous campaigns that had been on and off across multiple ad accounts. Our Meta specialists needed to aggregate data to draw insights from their past campaigns as a whole.
Limited Audience Sizes
As a small company, West & Reid’s customers benefitted from a personal touch in their work, but their small size meant a limited number of monthly web and social visitors to remarket to.
Our Strategy
In order to ensure West & Reid’s Paid Social ads launched with the most impact, we developed a strategy for a single campaign that incorporated both their existing audience, and new users. This allowed the Peaky team to maximise West & Reid’s budget and increase the reach of the campaign.
Bringing The Campaign to Life
- Audit Of Past Campaigns – The Peaky team took a deep dive into past performance of all existing campaigns, and identified the best performing creative formats. Since West & Reid were providing their own assets for ads, we offered guidance on the types of assets that would best align with our strategy.
- Multiple Ad Formats – Using a combination of static lifestyle imagery and reels harnessed the power of West & Reid’s high-quality image assets.
- Highlighting USPs – To make West & Reid stand out in a competitive landscape, we used concise and compelling ad copy to highlight features that set the brand apart.
- Optimising Campaigns – By consistently monitoring performance, and breaking down engagement on a granular level, our specialists were able to make changes to the audience targeting and ad placements to improve performance and achieve the most efficient budget spend.
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do, allowing us to achieve the results we strive for. If you want to learn how we can help you reach new peaks, fill out the contact form below!
17%
Increase in Click-Through-Rate YoY
33%
Of overall traffic is driven from Meta Ads
25%
Increase in overall traffic in the first 3 months of ads being live
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