With a low search volume around their key terms, Wype needed to design a PR and outreach campaign that would reach new audiences and generate awareness of their product. We used industry research and competitor insights to outline a calendar of activities that played on their cheeky persona – including bum scented candles to create a stir.

With a new website, it was important that Wype had implemented best-practice techniques that would secure the foundations of their online presence. Our UX review and technical analysis identified areas of performance improvement, whilst a content audit highlighted gaps in copy that would help SEO and user engagement.

Wype needed to make noise quickly, so we designed a PPC campaign that would help cut through the crowded marketplace. Targeting search terms including ‘flushable wipe alternatives’ we used creative copy that highlighted the USPs of Wipe’s unique product offering to deliver customers an alternative.

To engage and capitalise on a spike in new users, we created a cohesive email strategy that combined creative campaigns with e-commerce automation flows – allowing them to nurture and grow a loyal following.