3 Must-Have Google Ads Scripts for Every Marketer

What Are Google Ad Scripts?

Google Ads Scripts are your trusty companions in the world of paid advertising. They’re essentially small pieces of JavaScript code that automate various tasks within your campaigns. Instead of spending hours on manual optimisations, these scripts do the heavy lifting for you, giving you more time to focus on crafting a winning strategy for your account. They’re like your digital assistants, helping you make informed decisions, improve campaign performance, and adapt quickly to changes in the digital landscape.

Performance Max Spend Allocation Script by Mike Rhodes

This script is a powerful tool that offers valuable insights into your Performance Max campaigns, helping you boost visibility and grasp performance dynamics effortlessly. In the ever-evolving realm of Performance Max, this script acts as your guiding light, shedding light on the critical metrics and trends that shape your advertising strategy.

While Performance Max campaigns boast wide-reaching ad placement across Google’s extensive advertising network, they often lack detailed visibility into individual performance metrics. This limitation can make it tricky to track and fine-tune campaign performance effectively. Fortunately, this script steps in to bridge the visibility gap, providing you with a comprehensive overview of your campaigns’ performance metrics.

At its core, this script gathers data from your Performance Max campaigns and organises it neatly into an Insights Spreadsheet. This spreadsheet offers a bird’s-eye view of where your ads are being showcased across various channels like Shopping, Display, Video, or Search/Other. This means you gain deeper insights into how your campaigns are faring across different channels, empowering you to make informed, data-driven decisions to refine and optimise your advertising strategy.

Bid By Weather by Google 

The weather bidding script is a handy tool for advertisers seeking to fine-tune their Google Ads campaigns based on weather conditions. Imagine being able to automatically adjust your bids to capitalise on sunny days, rainy weather, or other weather patterns that influence consumer behaviour. This script makes it possible by integrating real-time weather data into your bidding strategy, allowing you to make timely adjustments to your ad bids.

At its core, the script collects weather data from a reliable source, such as a weather API, and analyses it to identify specific conditions that may impact user behaviour. For example, if you’re running a campaign for outdoor products, you might want to increase bids when the forecast predicts sunny weather, anticipating higher demand for items like sunglasses or outdoor furniture.

Implementing the weather bidding script is straightforward. Advertisers need to customise the script with their desired bid adjustment rules and integrate it into their Google Ads account. Once set up, the script runs automatically, adjusting bids based on the predefined rules and weather conditions.

One of the key benefits of the weather bidding script is its ability to optimise bidding strategies in real-time. Instead of manually monitoring weather forecasts and adjusting bids accordingly, the script automates this process, saving you time and ensuring bids are adjusted promptly to maximise campaign performance.

Google Merchant Centre Disapproval Notifications by Brainlabs

This script is a valuable tool for e-commerce sellers, providing timely notifications about any product disapprovals in their Google Merchant Centre. With this script in place, sellers can stay informed about any issues affecting their product listings, ensuring that their items remain visible and accessible to potential customers.

Google Merchant Centre is an essential platform that enables online stores to showcase their products across Google’s network, including Google Shopping and other advertising channels. However, product disapprovals can harm visibility and impact sales, making it essential to address them as fast as possible.

By leveraging this script, sellers can proactively manage their product listings and ensure compliance with Google’s policies. With timely notifications about disapproved products, sellers can address issues promptly, prevent disruptions to their advertising campaigns, and maintain a seamless shopping experience for their customers.

Need Help With Google Ad Scripts? Get in Touch Today

At Peaky Digital, we specialise in leveraging tools to elevate your digital marketing success. Our team is here to guide you every step of the way. Get in touch with us today to unlock the full potential of your Google Ads campaigns and take your online presence to new heights.