Googling Less and Scrolling More: The Social Search Revolution
Feb 24, 2025
We all spend a lot of time on our phones and other devices, scrolling endlessly and…
by Natalie Temple
Dec 7, 2016Google Algorithms, Google Pigeon
When you make a search on Google, they run all indexed sites through a series of algorithms designed to check each one against a list of ranking factors. There’s more than 200 ranking factors in total, so these algorithms make it easier to filter out the best quality sites, most relevant to your query.
Since it’s inception, Google has introduced many new algorithms, and tweaked old ones, in order to provide more focused and relevant search results.
Pigeon is the Local SEO algorithm that introduced similar sort of requirements for local rankings as non-local rankings. Local rankings had previously been held accountable to a different set of rules, but Pigeon changed that.
In addition to bringing the two algorithms closer together, Penguin also introduced new algorithms regarding location and distance. When it initially rolled out, it has been said that more than 50% of local search results were affected.
In a nutshell, the Pigeon update means that you now need to put a little bit more effort in if you want to rank locally. In addition to the Local SEO practices that are needed to rank for local searches, you now need to consider standard SEO practices too. This is a lot easier than it sounds, as it’s simply a case of ensuring that your website is well-optimised, as well as tailoring it to local search results.
Things you need to consider in order to meet the Pigeon requirements are:
Brand awareness, business growth or a bigger and better ROI, our team of digital specialists are here to help you get the most from your brand. Let's start a new partnership today.
Feb 24, 2025
We all spend a lot of time on our phones and other devices, scrolling endlessly and…
Feb 14, 2025
Peaky Digital’s Charity of the Year: Supporting Penryn & Falmouth Foodbank in 2025 At Peaky Digital,…
Jan 6, 2025
In today’s competitive online space, PPC—Pay-Per-Click advertising—offers businesses a quick and powerful way to drive targeted…