How to Grow Your Brand With Tiktok Organic Growth

Social media platforms have played a huge role in brand success for many years now. However, TikTok has rapidly become a powerhouse for brands looking to enhance their visibility and engagement. We know the phrase is criminally overused these days, but TikTok organic growth is a genuine “game-changer” for modern brands.

With rapid growth and a massive user base as key advantages, using TikTok in the right ways can significantly boost your brand’s presence across all digital spaces. In this blog, we’ll provide you with a handy guide for utilising TikTok’s organic growth potential—helping your brand engage a broader audience and increase visibility.

Why Should I Use TikTok?

TikTok isn’t just another social media platform; it’s a dynamic space where creativity thrives, and both individuals and brands can reach an audience unlike ever before. With over 1 billion active users globally, TikTok offers the perfect environment and incredible opportunities to connect with your audience. Its algorithm favours good content that sparks engagement, which means brands can efficiently reach new audiences through TikTok organic growth.

Creating Viral Content

At Peaky Digital, we’re no stranger to creating TikTok content to help grow our agency and boost brand awareness. Usually featuring Ben, our delightful commercial manager, in various scenarios that he absolutely loves… well, we think he does. And, of course, we provide TikTok marketing services to help our client campaigns skyrocket!

Creating content that resonates on TikTok begins with understanding your audience and maintaining awareness of social trends. Successful organic TikTok content tends to be authentic, creative, and genuinely entertaining. Often leaning into current trends that have taken over the internet. 

Whether it’s a behind-the-scenes look at your brand, user-generated content, or trending challenges, aligning your content strategy with what’s popular can significantly boost your visibility.

Maximising Reach With Hashtags and Trends

Hashtags are the lifeblood of organic TikTok discovery and engagement. By using relevant, popular, and trending hashtags, you instantly expand your content’s reach beyond your followers. With this in mind, it’s a smart move to research popular hashtags within your industry or niche and then incorporate them into your posts. 

As we mentioned, it’s also crucial to take advantage of social trends and challenges to expose your content to a broader audience. This will allow you to grab the attention of potential customers who were previously unaware of your brand or simply those who are yet to engage with you. 

Fuelling Community Engagement

As social media marketing goes, TikTok is among the best we’ve seen for creating and nurturing loyal communities of followers. On TikTok, great content—especially stuff that goes viral—is a brilliant tool for growing a community around your brand that actively engages with your posts. To fuel your organic TikTok community growth, respond to comments, collaborate with influencers and non-competing brands, and encourage user-generated content from followers.

The more engaged and entertained your audience are, the more likely they are to share your content, further expanding your reach in a natural way that massively boosts visibility. 

Understanding TikTok’s Algorithm

Understanding the algorithm is key to optimising your organic TikTok growth strategy. When you create content that keeps users engaged, the platform rewards you for it, much like Google will rank content higher if it genuinely offers value to its audience. If you can create content that hooks viewers from the first second—we know, easier said than done—it will gain a lot more traction and significantly benefit your brand.

If you hope to hook viewers early, it’s important to ensure your content is relevant, high-quality, and engaging. Give them a reason not to scroll past your content,  instead sticking around to subtly learn about your brand and gain interest in what you offer. A great deal of brand success on social media comes from subconscious marketing and fantastic timing. And with the right strategic approach to TikTok marketing, there’s potential for incredible results.

Harnessing Data and Analytics

It’s one thing to create and post content, but then what? This is where data and analytics come into play and offer the insight to better understand how successful your content is. TikTok has analytical tools that provide valuable insight into how well or badly your content performs. 

It’s essential for you to monitor metrics like views, likes, shares, and comments to discover what resonates most with your audience. If engagement is low, the impact your content has on your brand will be minimal. To maximise engagement and reach, brands should continually monitor and use data to refine their TikTok strategy while identifying trends to capitalise on.

Unlock Your Brand’s Full Potential With Organic TikTok Growth

As TikTok continues to dominate the social media world —and the world in general—brands have a great opportunity to stand out within their industry and grow organically. TikTok is often overlooked and viewed as just another social media platform to keep up with. However, when used in the right ways and with a strategic view, it can revolutionise brands and the way they connect with their audience.

Ready to embark on your TikTok journey? Get in touch with Peaky Digital’s marketing specialists to learn more about organic TikTok marketing and how we can help your audience and brand grow.