Tactics to Help You Excel with Google’s Responsive Search Ads
May 26, 2022
From the 30th of June 2022, Expanded Text Ads (ETAs) will no longer be available to…
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Here you can read industry news and the Peaky team's latest insights into the world of digital marketing. We're tirelessly perfecting our craft, and here we share our findings to give you a leg-up in your own marketing efforts.
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What is Facebook Advanced Matching?
Apr 29, 2022
The increase of privacy measures on Facebook and the iOS 14 update has made it increasingly…
Google’s Universal Analytics Being Retired in 2023
Mar 22, 2022
Google announced in mid-March that Google Analytics 4 is set to take the reins from Universal…
The Essential D2C Marketing Checklist for 2022
Mar 16, 2022
The D2C business model has enjoyed renewed popularity in recent years. With consumers becoming ever-more mindful…
What Are Performance Max Campaigns on Google Ads?
Mar 14, 2022
First introduced in November 2021, Performance Max is Google Ads’ shiny new campaign type focussed on…
PPC : What you need to know about Dynamic Search Ads.
Feb 10, 2022
What are dynamic search ads? Dynamic search ads (DSAs) are available on Google Ads and are…
Ad fatigue – What it is and how to change it!
Jan 28, 2022
You’ve seen a recent dip in the performance of your campaigns, and you’re starting to look…
What Are The Benefits Of Conversion API?
Jan 13, 2022
You may already be accustomed to Facebook Pixel which allows you to track events such as…
The Benefits of Using the Facebook Pixel
Jan 9, 2022
If you’re using Facebook to run paid social media advertising, there’s one tool that you absolutely…
Transform Your Facebook Marketing With Dynamic Targeting
Jan 3, 2022
If you haven’t invested in Facebook marketing yet, this is your sign to start today! Since…
PPC & the Importance of Relevant Landing Pages
Dec 26, 2021
Ensuring that you’re directing traffic to a relevant landing page after they click on your ad…
How to Ensure Relevancy at Each Step of Your Digital PR Campaign
Oct 25, 2021
Stay On-Task with Our Digital PR Tips Creating successful and relevant Digital PR campaigns can not…
