Unlocking Google Ad Grants: A Guide for Charities and Non-Profits
Apr 2, 2025
Imagine having up to $10,000 of free advertising every single month to shout about your cause. …
Unlocking Google Ad Grants: A Guide for Charities and Non-Profits
by Natalie Temple
Apr 2, 2025
Imagine having up to $10,000 of free advertising every single month to shout about your cause.
Google Ad Grants make this dream a reality for non-profits – but many charities either don’t know it exists or aren’t sure how to make proper use of their grant.
In this guide, we’ll break down what Google Ad Grants are, why they’re a game-changer for charities, and how you can use them to raise awareness, drive donations, and recruit volunteers.
What Is the Google Ad Grant?
The Google Ad Grant is Google’s way of giving back. It offers eligible charities and non-profits up to $10,000 per month in free ad spend on Google Search. That means when someone searches for causes like yours, your charity can appear at the top of search results – all without spending a penny.
Whats the impact of Google Ads for Non-Profits?
There are a few key impacts that make the Google Ads grant an essential part of your marketing strategy:
More visibility in Google’s SERPs
Be seen by thousands of potential donors, volunteers, and supporters.
Increased donations
Drive more traffic to your website and turn this interest into valuable funding.
Make a bigger impact
Spread your mission further than ever before with Google’s reach. Get your charity to the top of Google’s SERPs and be seen by searchers, without having to incur advertising spend.
Who Can Apply for Google Ads Grants?
If you’re a registered non-profit, have a functioning website, and meet Google’s eligibility criteria, you could be eligible. (Or, ff you’re not sure, Peaky Digital can help you check with a free eligibility assessment!).
Next Steps: Maximising Your Grant Reach
Applying is straightforward, but making the most of the grant is where the magic happens. Once your campaigns are set-up, find out how to maximize their impact in our management guide, here. [LINK TO BLOG]
Ready to Unlock Your Charity’s Full Potential?
Don’t let free advertising go to waste. Peaky Digital can help you unlock the full potential of Google Ad Grants and take your charity to new heights.
Get in touch today to find out how we can help your organisation thrive.
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