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What Does PPC Stand For?

PPC stands for Pay-Per-Click advertising. This form of advertising is available on platforms including Google, Bing, Facebook and LinkedIn. Unlike other forms of advertising, you usually pay when a user clicks on your advert.

What Does SEO Stand For?

Search Engine Optimisation, known as SEO or Organic Search, focuses on increasing your website’s visibility in search engines. This includes increasing the number of keywords your website ranks for and optimising your website for local searches.

What’s The Difference Between PPC and SEO?

PPC uses direct adverts, which are paid for when users view or interact with them. SEO follows a longer strategy of promoting your website, so that it appears in searches for your key terms.

Why Does My Content Need To Be Optimised For SEO?

It’s important that content is optimised for SEO so that it will be found and read in the correct way by search engine crawl-bots. Optimised content plays a big part in the ranking algorithm, so it’s important to consider factors like copy length, syntax, headings and internal linking when writing.

What Does An SEO Audit Contain?

An SEO audit will look at a number of ranking factors and uses insights software to benchmark your performance against other industry competitors. Your audit will highlight SEO priorities including ranking keywords, page speed, on-page techniques and technical website errors.

Can An SEO Campaign Guarantee Rankings?

Rankings cannot be guaranteed and, with a large number of ranking features (and the competitive landscape) contributing to your visibility, it’s hard to predict your success. However, a focussed SEO campaign will identify your website strengths and weaknesses and use a strategic approach to optimising your website for success.

How Long Does SEO Take To Work?

SEO usually forms part of a longer-term strategy, as it can take up to 3 months to see initial results and a change in rankings.

How Long Do I Need SEO For?

SEO should form part of a continuous always-on campaign. Turning off your SEO campaign can see a loss of the progress you’ve gained with visibility and rankings.

What Is Local SEO?

Local SEO focuses on improving website visibility in location-based searches. There are different approaches that can be taken for this, such as local link building and optimising your Google My Business profile.

How Do You Report On Your Campaigns?

At Peaky Digital we offer a bespoke reporting system, ensuring that we only report on the metrics that matter to you! Set the KPIs you choose and get access to all of your data with our responsive reporting dashboards, as well as a monthly detailed written report that includes an outline of next month’s activity.

Will I Have A Dedicated Account Manager?

We pride ourselves on our outstanding customer service, which includes a dedicated Account Manager. Have one point of contact for ease and enjoy the feel of our team working as an extension of your own.

What Qualifications Do You Hold?

Our highly experienced team hold a number of specialist certifications, including Google Ads and Analytics, as well as Facebook’s marketing accreditation. We ensure that the team is sent on regular training courses and attend the latest industry conferences – meaning we can implement up-to-date industry insights in our clients’ campaigns.

How Do I Get A Google Penalty Removed?

If your website is unfortunate enough to have been hit with a Google penalty, then don’t worry! Our team have a huge range of experience taking onboard clients who have experienced and penalty and helping their brand recover from the negative impact. If you have a penalty then don’t delay, get in touch with our specialists today.